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50 Shades of Sunblock

There are some sure signs of spring’s arrival in the Northeast. Daffodils and tulips in full bloom. Pollen saturating the air. And topless women reading in New York’s Central Park.

Say hello, once again, to the Outdoor Co-Ed Topless Pulp Fiction Appreciation Society, a group with two missions: (1) to make reading sexy; and (2) to remind the people of New York that going topless is legal in their city. Now that the weather’s broken, you can expect to see “meetings” most weekends through the summer.

Sure, both missions could be accomplished with a billboard campaign, but living, breathing visual aids are so much more effective.

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Locations : New York

05/07/2014 11:38PM
50 Shades of Sunblock
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