Jobs and Wozniak ran out of money while developing the first Apple computer. Instead of giving in, Jobs sold his van and Wozniak sold his graphing calculator. When there’s a will, there’s a way.
#12 Don’t Value Money
As CEO of Apple, Jobs earned $1 a year. Jobs wasn’t incentivized by his salary, but by his own unrelenting pursuit of excellence. (Then again, his expansive stock holdings may have been some
#13 Value People
Jobs hired passionate people and cultivated exceptional company cultures at both Apple and Pixar – and their work speaks for itself.
#14 Take Risks
Jobs was willing to cannibalize his company’s products in the name of progress. Many CEOs would have been hesitant to develop the iPhone, knowing full well that it would help to make the iPod obsolete – but Jobs did it anyway (and took a big bite out of the lucrative mobile market).
Don’t be afraid to take risks. Especially smart ones.
#15 Create a Personal Brand
Steve Jobs was one of the first people to recognize the growing importance of personal brands in the Internet age. His black turtleneck is as instantly recognizable as the Apple logo.
#16 Have a Higher Purpose
Buddha said, “We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.”
Jobs has turned his vision into reality since he began practicing Buddhism in the 1970’s.
#17 Find the Right Partner
There is no more important decision in your life than the person you decide to share it with. Choose wisely (as Steve did), and you have a partner who will help see you through daily challenges.
#18 Fail Forward
Everybody fails. It’s how you respond to those failures that makes all the difference. In 1984, Steve Jobs was fired from Apple.
At Stanford’s 2005 commencement address, he had this to say about it:
“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”
#19 Learn How to Take a Brick to the Head
More inspiring words from the Stanford speech:
“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.”
#20 Remember You’ll be Dead Soon
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”
Our time on this earth is short. Let’s make it count.
#21 Put a Dent in the Universe
Jobs once said, “We’re here to put a dent in the universe. Otherwise, why else even be here?”
Having a higher purpose doesn’t just help you find success. It redefines the meaning of the word.
Ready to Redefine Success?
I’ll let Jobs have the last word:
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”